Gartner Customer Relationship Management Summit
CRM 2.0: Managing the New Customer Experience
11-13 September 2006
Chicago, IL
Chicago Hilton and Towers
What You Will Learn In this Summit:
- The benefits of a customer-centric organization
- The latest trends for customer strategies and technologies
- How to create a single view of the customer
- How to improve marketing, sales and customer service processes
- How to manage the customer experience
- Which vendors and solutions to consider for different aspects of CRM
- When to consider CRM Ondemand as a delivery option
- How new technologies (VoIP, Gaming, Interactive TV) impact your CRM initiatives
- What organizational and cultural changes must happen to ensure success
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