Terminology
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Complementary Provider
The Complementary Provider provides additional products and services to extend the attractiveness of an enterprise’s products and services and scope of its of the value network. Frequently, these products and services are co-branded.
Customer
The Customer buys products and services from the Enterprise or receives free offers or services. A Customer may be a person or a business.
Customer Operations Process
A Customer Operations Process is an end-end process that focuses totally on directly supporting Customer needs, i.e., Fulfillment, Assurance or Billing. It may be initiated by the Customer or be initiated by the Service Provider.
e-business
e-business includes the Internet presence and buy and sell transaction over digital media of e-commerce. It also includes the integration of front- and back-office processes and applications to provide support and bill for the product or service. For the eTOM framework it is even more expansive. e-business is the integration of traditional business models and approaches with e-business opportunities.
e-commerce
e-commerce is Internet presence and business buying and selling transactions over digital media.
End-to-End Process Flow
End-to-end process flow includes all sub-processes and activities and the sequence required to accomplish the goals of the process. Note that the top-level views of the eTOM framework do NOT show end-to-end process flow since there is no indication of sequence. The eTOM framework shows end-to-end process groupings (see definition below)
The end-to-rend, customer processes recognized in the eTOM framework are generic sequences of activities that need to occur in the enterprise to achieve desired results. (i.e. they are not specific to a particular ICSP Business, Product, Channel or Technology).
The eTOM framework does not direct or constrain the way end-to-end processes can be implemented, rather it only guides the definition of standardized process elements to be used within the enterprise. In this way process elements can be assembled for a specific service provider’s end-to-end process requirements. The eTOM framework does not mandate a single way the process elements should be organized or sequenced to create end-to-end processes.
End-to-End Process Grouping
The top-level view of the eTOM framework shows end-to-end process groupings. At this level of the process framework, flow is not appropriate. However, these groupings represent processes that have end-to-end results that are key measures for the enterprise.
Also termed as vertical process grouping(s).
End User
The End User is the actual user of the Products or Services offered by the Enterprise. The end user consumes the product or service. See also Subscriber below.
Enterprise
Enterprise is used to refer to the overall business, corporation or firm, which is using the eTOM framework for modeling its business processes. The enterprise is responsible for delivering products and services to the Customer. It is assumed that the enterprise is an Information or Communications Service Provider (see ICSP explanation below).
Enterprise Management Process Grouping
This Process grouping involves the knowledge of Enterprise-level actions and needs, and encompasses all Business Management functionalities necessary to support the operational processes, which are critical to run a business in the competitive market. These are sometimes thought of as corporate processes and support. Some functions such as for Enterprise Risk Management (e.g. security and fraud management) have to be more tailored to Information and Communications Service Providers, but most (e.g., Financial Management, Public Relations) are not significantly different for the ICSP industry.
星期四, 八月 10, 2006
我顶你个肺,CRM也2.0 !!!!!
Gartner老祖又开始忽悠了.提出了2.0CRM的设想,密切关注这次会议.)
Gartner Customer Relationship Management Summit
CRM 2.0: Managing the New Customer Experience
11-13 September 2006
Chicago, IL
Chicago Hilton and Towers
What You Will Learn In this Summit:
Gartner Customer Relationship Management Summit
CRM 2.0: Managing the New Customer Experience
11-13 September 2006
Chicago, IL
Chicago Hilton and Towers
What You Will Learn In this Summit:
- The benefits of a customer-centric organization
- The latest trends for customer strategies and technologies
- How to create a single view of the customer
- How to improve marketing, sales and customer service processes
- How to manage the customer experience
- Which vendors and solutions to consider for different aspects of CRM
- When to consider CRM Ondemand as a delivery option
- How new technologies (VoIP, Gaming, Interactive TV) impact your CRM initiatives
- What organizational and cultural changes must happen to ensure success
互联网经济本质上是一种信心经济
互联网的自发性,主动性和非垄断性决定了他永远是用户为导向的经济。任何组织和个人想在这个区域搞垄断和专狠,必定行不通。以互联网为主要盈利区域的公司,应该始终恪守客户为中心的理念,约束和规范企业盈利行为,建立信任经济。
CRM2.0也应该可以包括这一块,如何在网络上营造信任经济模式。
http://www.iab.net/standards/
http://feeds.feedburner.com/~r/PlayinWithIt/~3/9628640/990700.aspx
CRM2.0也应该可以包括这一块,如何在网络上营造信任经济模式。
http://www.iab.net/standards/
http://feeds.feedburner.com/~r/PlayinWithIt/~3/9628640/990700.aspx
有感于学术造假和发文章有奖
钱是绝对不能乱给的,学术需要自由,交流,提升和菁华;光想着钻空子搂钱作买卖,那不和卖菜的大妈差不多了吗。
学术是严谨的,1个成果需要历经1年到几年的实践才可以有方法,有成果;光去投其所好的发表论文,耽误了研究时间,又毁了职业道路。
感觉中国又回到了大跃进时代。。
http://yanfeng.org/blog/841/
学术是严谨的,1个成果需要历经1年到几年的实践才可以有方法,有成果;光去投其所好的发表论文,耽误了研究时间,又毁了职业道路。
感觉中国又回到了大跃进时代。。
http://yanfeng.org/blog/841/
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